The Clearer
Message grew from a passion for
clear communication
and a penchant for problem-solving.
An undergraduate year
spent in Spain highlighted for our founder how often
major problems can arise from a lack of communication... and how
often that communication gap is the result of factors
other than the words themselves.
Understanding cultural context was the key in that
situation. (It's actually very similar to understanding
the dynamics and needs of your target audience.)
The takeaway in both cases: Only when you understand
someone's background, the influences at play on them and
their needs and desires, can you address them
effectively. Otherwise there may just be a lot of
ineffective shouting going on. And that's something you
neither need or can afford.
Experience has
taught us the value of an integrated
approach.
We believe that all the elements critical
to a
truly effective presentation should be integrated into
a website or
print communication from the ground up.
To do otherwise would be
like building the shell of a house, roofing and painting
it, and then bringing in someone else to add on a plumbing or
electrical system afterward. You wouldn't dream of building a
house this way, so why would you put up with it on your website? Fact
is, many web design companies focus on only the technical
aspects of your site, leaving you to find someone else to do the SEO or
provide the professional copy writing that will transform your
site or flyer from a placeholder to an active part of your business that
brings results.
The Clearer Message team is experienced
in
the following areas:
- Graphic design
- Web-compliant HTML
- Javascript
- ColdFusion
- Effective copy writing
- Marketing and marketing psychology
- Photography
- SEO (search engine optimization)
- Troubleshooting and problem-solving
Our completed projects
include website design, website re-design, SEO and website
analysis; personal sites, informational sites,
e-commerce sites; print flyers and print advertisements.
We'd be happy to talk with you about your needs,
and the
possibilities and potential for your project.
Give us a call or shoot us an
e-mail, and let us know how we can help you!